About the Journal

Lydia Business Review (LBR) is an international, peer-reviewed, open-access journal that publishes original academic work in the fields of finance, accounting, marketing, production management, management/organizations, and related disciplines. LBR aims to generate scientific knowledge on the changing dynamics of the business world and to bridge the gap between the academic community and the field of practice. It encourages scientific interaction by featuring research articles. LBR is a valuable resource for academics, researchers, students, and business professionals.

ISSN: 3108-6632

Current Issue

Vol. 2 No. 1 (2026): Lydia Business Review
View Vol. 2 No. 1 (2026): Lydia Business Review
Published: 20-06-2026

Full Issue

Articles

  • From Learning AI to Fearing Replacement: Reassessing AI Anxiety Among Business Students in the Generative AI Era

    Ahmet Murat ÖZKAN
    95-109
    DOI: https://doi.org/10.5281/zenodo.20776910

  • Herding Behavior and Evolutionary Equilibrium in Cryptocurrency Markets: A Markov Regime-Switching Analysis

    Aras Yolusever
    64-94
    DOI: https://doi.org/10.5281/zenodo.20776736

  • The Effect of Digital Content Marketing on Consumers' Brand Preferences

    Negar POURVOSOUGHI1, Dursun YENER, Yusuf Ozan YILDIRIM, Serdar PİRTİNİ
    1-13
    DOI: https://doi.org/10.5281/zenodo.20776808

  • Mapping AI-Driven Consumer Privacy Research Through TCCM

    Hilal Kır Paksoy, Betül Benli, Rıdvan Kocaman
    36-63
    DOI: https://doi.org/10.5281/zenodo.20776892

  • The Effect Of Deceptive Advertising On Consumer Perception, Brand Image and Brand Loyalty

    Erkut KULDAŞ, Prof.Dr. İmran ASLAN
    14-35
    DOI: https://doi.org/10.5281/zenodo.20776872
View All Issues

Announcement: October 2026 Special Issue

Lydia Business Review invites submissions for its October 2026 special issue, "Value Creation in the Digital Age: A Holistic View of Business Functions." The issue explores how digital transformation is reshaping value creation across all areas of business, including marketing, finance, accounting, management, human resources, operations, and business analytics. Systematic reviews, empirical, and interdisciplinary contributions are welcome.