Vol. 2 No. 1 (2026): Lydia Business Review

View Vol. 2 No. 1 (2026): Lydia Business Review
Published: 20-06-2026

Full Issue

Articles

  • From Learning AI to Fearing Replacement: Reassessing AI Anxiety Among Business Students in the Generative AI Era

    Ahmet Murat ÖZKAN
    95-109
    DOI: https://doi.org/10.5281/zenodo.20776910

  • Herding Behavior and Evolutionary Equilibrium in Cryptocurrency Markets: A Markov Regime-Switching Analysis

    Aras Yolusever
    64-94
    DOI: https://doi.org/10.5281/zenodo.20776736

  • The Effect of Digital Content Marketing on Consumers' Brand Preferences

    Negar POURVOSOUGHI1, Dursun YENER, Yusuf Ozan YILDIRIM, Serdar PİRTİNİ
    1-13
    DOI: https://doi.org/10.5281/zenodo.20776808

  • Mapping AI-Driven Consumer Privacy Research Through TCCM

    Hilal Kır Paksoy, Betül Benli, Rıdvan Kocaman
    36-63
    DOI: https://doi.org/10.5281/zenodo.20776892

  • The Effect Of Deceptive Advertising On Consumer Perception, Brand Image and Brand Loyalty

    Erkut KULDAŞ, Prof.Dr. İmran ASLAN
    14-35
    DOI: https://doi.org/10.5281/zenodo.20776872